As you may notice, nowadays, doing business online compare to those big boys and large organizations is a matter of brutal facts of life that large companies have all the money and capitals to advertise their products to the huge markets of internet audience that keep them constantly generating non stop sales for the product again and again.
As the little guys like us what can we do if we do not have the huge advertising budgets compare to those big boys that spend their advertising promotions like using paper clips in a month.
Of course, if you are trying to compare with the large companies it will not be feasible and not possible at all in terms of advertising budgets.
So, Niche marketing is the best solution for us. You know, we could not afford to advertise our products and services to the entire world physically but we can make use of the internet connectivity to help us find the smaller market demand to advertise our products and services to, and all this is possible at this century compare to 15 years ago, we should thanks to the power of internet World Wide Web.
In short, Niche marketing is selling or provide specific products or services to a limited audience to help them get what they are looking for. This means, if for one person with a computer, an internet connection and also have some good idea can just go straight into business for himself through the cyberspace and target a group of peoples who would be most interested to purchase what he is selling and this also allow him to plan the advertising campaigns based on what he can afford to spend.
After all, finding the right niche for what you have to sell is not difficult at all. Just imagine about those peoples who would be most interested to buy what you are selling to get the knowledge or solve their problems.
As an example, if you have concocted a cartridge ink refiller that will help peoples to save money on buying each non reusable cartridge, of course you cannot compete with big companies that sell computer but you can narrow your market down to a much smaller niche and just only target sales to those who have printer.
What you need to do is:
1) Buy a domain
2) Get a web hosting account
3) Build a website to advertise your product JUST to people who have printer at home or office.
Basically, niche marketing is a terms to define an activity in selling a product or providing the service to those who are seeking the product for solution.
By Kenny Tan
Kenny Tan is specialized on sourcing and creating quality niche contents & information products with private label resell rights which you can find his quality work at his site:
http://www.niche4wealth.com/access and his marketing blog at http://www.kenny-tan.com/blog
Article Source: http://EzineArticles.com/?expert=Kenny_Tan
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