10 Ways to Build Search Engine Optimization

Organic Search results appear in the non-advertising areas of the search engine results page. This is the equivalent of FREE advertising, so search engine optimization (SEO) is a very important strategy for creating a successful web site. So, it is imperative that you create an effective SEO strategy to help your web site bring you new customers. Here are 10 ways to improve your search engine optimization strategy.

1. Keywords: Develop unique keywords and relevant titles for each of your web site pages and each article or blog you publish.

2. Content: The depth of research and development applied to your content strategy will be directly proportional to the quality and quantity of traffic you receive in organic search. "Content" includes the written word, applications, widgets, tools and other digital assets.

3. Copy writing: Adding one word or phrase in the right place can increase visibility for a particular keyword. Be careful in your approach, and consider the human element, no matter how tempting it is to over-tweak.

4. Permanent Links: Start the process of cataloging multiple redirects and campaign URL's and set up permanent redirects to make it easier for the engines to find the "real" URL.

5. Interlinking: Link to others web sites, have others link to yours. Writing useful articles that link back to your web site and getting others to use the articles on their home pages is one of the best strategies for improving your rankings in the search engines.

6. Feed submission: Determine which feeds are most relevant to your business (products, maps, etc.) and take steps to provide data to the engines. With placements like Google Maps, a feed could be a quick ticket to a No. 1, No. 2, or No. 3 natural ranking.

7. Title and Description: Create a succinct title and description, which along with your Keywords, is an important part of your meta strategy for SEO.

8. Linking Architecture: Search engines need a unique URL for each page to actually index each page separately. Using parameters like /ShowArticle.cfm?article_id=14 doesn't work. You could have a million articles linked like this, but the search engines wouldn't know it. But search engines do like /ShowArticle.cfm/14 - if your information architect designs your system in this way, you can be assured that every article or web page will be reviewed by the search engines - making sure each has a different title, keyword list and description will guarantee that the search engines actually index the articles and pages. This is the best strategy for getting search engines to crawl your site and index content.

9. Clean up broken links: Find and remove permanently broken internal links or set up properly configured 404 error page to improve crawling performance that lets engines know that the old link is history.

10. Make your pages smaller by removing common JavaScript and CSS code to external files. The files are then cached by the browser and your page loads quicker and the search engines can crawl your pages quicker and easier.

These are only a few of the many things you can do to help your SEO. They are free and if you can coordinate all of these things into your web site, they are also very effective.

Bonus Information!

For coders, these are some of the areas that must be taken into consideration:

*Meta Tags - though your title, keywords and description in your site's meta-tags may have been effective when you launched your site, this can change. Your meta-tags must be tested regularly - it is important to test and re-test your meta data.

*Content - like meta tags, your site content must be updated regularly and must reflect the meta data you are using. When it comes to search engine indexing, the continuity of your meta data and content are checked. Event the order in which your keywords are set and HTML like bold text can make your information easier for the search engine spiders to crawl.

*Links - building links on your site allows you to become more friendly on-line. By making friends virtually, you are increasing your popularity and reputation on-line. This interlinking is an effective strategy to promote your site - the more relevant your links are, the more powerful your web site becomes.

For marketers, this is the most powerful way to build traffic.

*In-Bound Links - Article marketing is one of the key ways to build in-bound links. Every site that posts one of your articles becomes a billboard pointing back to your web site. Imagine having an article on 1,000 web sites - that's 1,000 billboards pointing to your web site. Now imaging 100 articles on 1,000 web site pointing back to your web site - that is 100,000 billboards that make your site one of the highest ranked sites on the Internet.

When you implement these Strategies, you'll find two long-term benefits for your website:

1) This will boost your web site search engine rankings.
2) This will attract quality traffic to your site.

Teo Graca works with Social Media, Social Networking, Podcasting, Blogging and other technologies, has an extensive background in video and music production, and has spent the last dozen years designing and implementing information systems.

Insider's Club with Teo Graca

Article Source: http://EzineArticles.com/?expert=Teo_Graca

Read More..

SEO Fundamentals - Top 20 Factors to Better Google Rankings

Any discussion about SEO Fundamentals needs to start with Google. With over 75% of the world's web searches now being conducted via Google, it's safe to say that your potential customers will be starting their journey there as well.

Google is the gold standard of Search Engines in both overall search volume and search quality. I'll save the rationale behind Google's dominance for another day, but undoubtedly a large portion of their rise to the top of Search Engine excellence can be attributed to their proprietary algorithm, which is the set of calculations performed against the web's content that decides which web sites they think their viewers will find most relevant for the entered keywords.

Google's is the most difficult search engine to optimize against because it does the best job of filtering out all of the short-cuts marketers try to use to cheat the system. Google makes a company work to return high organically. At the most basic of Google's (and hence, SEO's) driving factors to page rank are:

* How much relevant content does your site have, and

* How highly the web community values your content (measured in number of links from other sites to your content).

This means that the early days of tweaking a few meta tag descriptions to fix your web site's SEO are long, long gone. In today's game, SEO cannot be thought of as a one-time expense. It requires a commitment. Based on your competition, your industry and your objectives, it may also require a good deal of time and money before you see results. There is no short-cut around satisfying these two criteria. If an SEO Consultant tells you there is, it's likely either a scam or an activity that could get your site blacklisted.

So, how exactly does a company show Google great, relevant content that's as popular and externally-validated as a southern Homecoming Queen? There's no magic answer, and the rules are always changing, but....

Without further ado, and in no particular order, Google's 20 most important factors to better SEO rankings.

1. Keyword Use in Title Tag - Placing the targeted search term or phrase in the title tag of the web page's HTML header.

2. Keyword Use in Body Text - Using the targeted search term in the visible, HTML text of the page.

3. Relationship of Body Text Content to Keywords - Topical relevance of text on the page compared to targeted keywords.

4. Keyword Use in a web page's Headline (H1 Tag) - Creating an H1 tag with the targeted search term/phrase.

5. Keyword Use in Domain Name & Page URL

6. Link Popularity within the Site's Internal Link Structure - Refers to the number and importance of internal links pointing to the target page.

7. Quality/Relevance of Links to External Sites/Pages - Do links on the page point to high quality, topically-related pages?

8. Age of Document - Older pages may be perceived as more authoritative while newer pages may be more temporarily relevant.

9. Amount of Indexable Text Content - Refers to the literal quantity of visible HTML text on a page.

10. Quality of the Document Content (as measured algorithmically) - Assuming search engines can use text, visual or other analysis methods to determine the validity and value of content, this metric would provide some level of rating.

11. Global Link Popularity of Site - The overall link weight/authority as measured by links from any and all sites across the web (both link quality and quantity).

12. Age of Site - Not the date of original registration of the domain, but rather the launch of indexable content seen by the search engines (note that this can change if a domain switches ownership).

13. Topical Relevance of Inbound Links to Site - The subject-specific relationship between the sites/pages linking to the target page and the target keyword.

14. Link Popularity of Site in Topical Community - The link weight/authority of the target website amongst its topical peers in the online world.

15. Rate of New Inbound Links to Site - The frequency and timing of external sites linking in to the given domain.

16. Anchor Text of Inbound Link.

17. Global Link Popularity of Linking Site.

18. Topical Relationship of Linking Page.

19. Link Popularity of Site in Topical Community - The link weight/authority of the target website amongst its topical peers in the online world.

20. Age of Link.

By Bill Casey

Bill Casey is the founder and owner of Bill Casey Consulting in Atlanta, GA and offers small and medium-sized businesses comprehensive online and offline marketing solutions including Search Engine Optimization (SEO), web site design and development, e-commerce applications, site visitor traffic conversion programs and much more. Contact Bill Casey about at Atlanta Web Site Design and SEO services by visiting his website.

Article Source: http://EzineArticles.com/?expert=Bill_Casey

Read More..

SEO Traffic Spider - Strategies That Speak Results in SEO

Today almost all the businesses are looking to increase their ROI from their website. With that, they are also looking at ways and methods by which they can increase their website traffic and maximize their online presence.

The 5 strategies listed in this article will help you in not only optimizing your website for increasing your customers but also improving the cash flow from your website. The information that is summarized below will help you in getting immediate results for your business.

Strategy 1: Setting your goals
A website without a goal is like shooting a bullet in the dark. Just as the bullet looks for a target, so do Internet Marketers needs to prioritize their goals as to what they expect from their website. Most of the Internet Marketers have primarily 2 goals in mind:

1. Building quality leads, and
2. Increasing the number of leads.

In order to achieve the above, it is important that your website is crafted in such a way that it can encompass the following:

Attention: Your website should be well designed and contain valuable and informative content that can attract more and more visitors from the search engines.

Interest: Your website should be able to display the advantages of your products and services such that there is an interest in the visitor to know more about your product/service.

Decision: Your website should be able to illustrate to the visitor that by purchasing the respective product/service they would be making a smart decision.

Action: Your website should be able to cut through your competition and ensure that the prospect converts to a customer.

Strategy 2: Conversion Optimization
It's a known fact that nearly 50% of the visitors are lost because they cannot find the product or service they are looking for. If this is true, then where are the visitors going? Are you tracking the conversions that are happening on your website? For example, you had 50 visits today. Out of the 50 that visited, 30 went to the product/service page. Out of that only 10 clicked on the sign up link and finally only 2 paid. This is what needs to be tracked and you should find out where were the points or the pages from where the visitors left and what were the reasons for their exit.

Some points to ponder on:
1. Is my websites' navigation confusing?
2. Does it display a value proposition that would benefit the visitor
3. Are my headlines able to elicit action?
4. Is my content unique and keyword friendly?
5. Does my website offer a risk free guarantee?
6. Do I have testimonials on every page of my website?
7. Does my website look professional?
8. Does my website have VeriSign certificate?

A well designed website can definitely change the perspective of the visitor and that's something that you would like to ensure in your website. Once you have succeeded in building a well developed website, your sales will increase, conversion rates will shoot up, customer retention will increase, and finally you will get rid of all that stress.

Strategy 3: Driving Immediate Traffic to your website
The fastest way by which you can beat the competition with a new website is by first performing AdWords Optimization. With AdWords Optimization, you can immediately beat your competitors and maximize your profits from day one itself. Unfortunately, many internet marketers fail in their initial attempts to either take advantage of this laser targeted traffic generating method or by not monitoring and managing their AdWords campaigns on a regular basis.

The Solution!
Identify the client acquisition cost! Let us consider a hypothetical case where the profit made on the sale of a product is $250. Per the data available, a sale is made from 250 visits. Therefore the visitor value is $1.00 for each visitor to book a profit! The best solution would be to bid low and keep a constant track on the metrics and performance of your campaigns. Then tweak them as and when necessary.

Also, create unique advertisements that are focused around your main keywords. These advertisements can then be split tested based on the CTR - click through rate to see which ad is performing better when compared to others.

Strategy 4: SEO - Search Engine Optimization to improve your ranking
In order to improve the ranking of your website, you need to ensure that your website is submitted to those sites (Directory Submission Sites, Article Submission Sites, Press Release Sites, Reciprocal Linking sites) that have a good page rank.

Points to note:
• Ensure that your website gets a huge number of relevant and quality links than your competitors.
• Ensure that the anchor text that is used in your website has the keywords that are present in the content of your web page.

Strategy 5: Testing & Tracking
The key to the success of your business lies in maintaining, monitoring, and managing your metrics. The metrics will tell you exactly as to what is converting and what is not.

For example:
What amount of sales happened yesterday?
Which page of your website converted the most?
From which location did the maximum number of visitors come?
What is my ROI?

The 5 strategies explained above will surely get you results that you would have never imagined if you implement and execute them correctly.

By Farazdak Nasrulla

Farazdak Nasrulla the Founder & CEO of Bellamonte Nash Outsourcing is a young dynamic entrepreneur who brings over 9 years of varied industry experience blended with corporate leadership. His experience spans SEO, process transition, pre-sales, extensive experience in the end-to-end delivery of outsourced processes having been involved and responsible for transitioning processes.

URL: http://www.seotrafficspider.com
Email: enquiries@seotrafficspider.com

Article Source: http://EzineArticles.com/?expert=Farazdak_Nasrulla

Read More..

Keyword Search Software - What is it For?

Whether you are a professional in the internet marketing field, or just starting out, using keyword search software can make a huge difference in how well you do. Keyword search software allows you to greatly optimize your marketing efforts by helping you find those keywords that will bring you the most profits for the least amount of money.

Many online marketers have made the mistake of using broad search terms, such as "health" to market their sites. Keywords such as this have so much competition that it will be near impossible make any money off of them. Instead, using niche market keywords that are not searched for as often, but do not have much competition either will give you much better results. Keyword software helps you find these niche keywords with minimal effort. My favorite is Keyword Elite. With it, you can create lists of fifty thousand keywords on any specific niche market. This will help you capitalize on less used keywords and turn your marketing effort towards them.

Marketing tools are so important, as they allow you to find the keywords that will get you the most profits quickly and easily. This way you will not have to go through the hassle of testing different keywords yourself to try and find the ones that are going to give you profits. These types of tools work especially well with Pay Per Click marketing such as Google AdWords. They allow you to find the keywords that will give you the best click through rates for the least amount of money. This allows you to stretch your advertising budget as far as possible and market your site efficiently, even with little or no experience.

By Karen Landon

Karen Landon is an income generation expert and a contributor of popular blog KariLappi.Com. She provides honest information and advice on things like keyword management and more. Check out KariLappi.Com now!

Article Source: http://EzineArticles.com/?expert=Karen_Landon

Read More..

AdSense Earnings - 6 Ways to Improve Your AdSense Revenue Today!

A great way to make some money from your websites is use Googles AdSense program. There are lots of great sites out there and blog's that are needlessly struggling to earn some good revenue each and every day from this easy to set up program. If you do it correctly you can earn hundreds of dollars a day from Google. The difference between the successful webmasters and you is they were not afraid to leverage expertise from those that have already done the hard yards experimenting for them.

One such master is Joel Comm, you may have heard of him, if you haven't you need to find out about him as soon as you can, he will make you money. He is on the New York times Best seller list and has lots of information site that will help you succeed.

Six of the best ways to improve your AdSense earnings.

1. Use the best performing ad formats.

The overall best ad format to use is the leader board (728 x 90) place it at the top of the page above the main text. This has prov-en time and time again to be a winner. Skyscrapers are not to shabby either and are best placed on the right hand side. It is the most natural place for the eye to wander, even lefties.

2. Blend your ads in.

Google's terms of use clearly states that you cannot hide your ads or trick your readers into clicking your ads but you can blend them into your page. You will want to use colors that blend into your site. A white page works best, you do not want a border as this just screams, hey I'm an ad. Look at Google's ads and copy their color scheme.You want it to look like it is actually part of the page.

best palette choice

Border # FFFFFF

title # OOOOFF

background # FFFFFF

text # OOOOOO

url # 008000

3.Placement

Place your advertisements above the fold, you want your readers eye to be drawn to them as soon as the page loads. This will most definitely improve your click through rate with Google ad sense immediately.

4. Text links

use text link ads only, they are prov-en winners and have a much higher click through rate than image ads. People will avoid image ads like the plague, just think what do you do when you visit a page.

5. Link to other sites and get one way back links.

Link to other high ranking sites that are relevant to your own content, this is very important. If your site is about monster trucks only link to quality sites about monster trucks. One way back links smoke, you can get these easily and for free. Just leave comments on other webmasters sites. Be sure to read their article and make a well constructed comment based on the content in front of you, no one likes a dirty spammer. I don't even think that spammers can even stomach themselves in the mirror.

6. Track performance.

This is vital to your success, track your ads by using the Google channel tool, this enables you to monitor the success of each individual ad and make small adjustments until you are onto a winner.

Google AdSense will place ads that are relevant to your websites content, and Google love blog's (hint) Google state that a website should present fresh unique quality content that gives the reader a great experience when they visit and information that they can use and is of benefit. So do not set up heaps of junk sites just to try add earn AdSense revenue, Google will burn you and place you on the cyberspace scrap heap.

Hot tip.

Sometimes all that is needed is a bit of fine tuning and tweaking, experiment a little and defiantly

Concentrate on presenting great content and you will be onto a winner, once you have succeeded, you can rinse and repeat your system. Good luck with your next AdSense project from Blog for Success.

By Paul Leadbetter

This article has been written by Paul Leadbetter who is a online business coach and a successful online marketer in his own right. He is a published poet and author. You can read more from Paul Leadbetter's blog at http://www.blogforsuccess.net/

Article Source: http://EzineArticles.com/?expert=Paul_Leadbetter

Read More..

The Myth About High Paying AdSense Keywords

One of the most common questions that everyone asks in regards to Google AdSense is what are the highest paying keywords I can build content around? You'll find threads on this subject in various forums all the time.

Answers to this question will inevitably mention keywords such as mesothelioma, DUI lawyers, mortgage, etc. Then you'll find those high paying keyword lists floating around that include ones that have bids in the $60 range.

It sounds real good. Target some of those keywords, get your site up and rake in the cash. Unfortunately, this is a myth and doesn't work. What happens is reality is that people do this and when they get any clicks at all, they find they are paying anywhere from less than a dollar, up to $3.00 or so. That's a far cry from those $60 bids. So what's happening? Why aren't you getting $20-$30 for that click?

Search Network vs. Content Network

The first issue that many AdSense publishers overlook in using these high paying keyword lists is that the bids are almost always based on the search network. Those same advertisers are, in most cases anyway, bidding at much lower numbers on the content network. Sometimes in the $.50 range.

That's why a keyword showing bids of $20 may only pay you $.25-$.50 a click.

Keyword Targeted Site Content

In order to attract the highest paying ads you'll want to focus on creating original keyword targeted content. Be sure to also include related keywords and keep the content focused.

Never use plr content that is not rewritten to be original. Of course, no scrapped content or MFA sites.

The Real CPC Numbers

While no one other than Google knows the exact formula, through several years of testing and building sites in all types of niche markets, I've come to find that on average, you can expect to get around 20% of the average cost that advertisers are paying in the search network.

I know that doesn't sound as sexy as hearing you'll make $25 a click, but that is why these high paying AdSense keywords are just a myth.

By Peggy Edwards

You can find more tips on Google AdSense as well as how to have your own personal AdSense Coach at:: http://www.AdSenseProsperitySystem.com

Article Source: http://EzineArticles.com/?expert=Peggy_Edwards

Read More..

AdSense Common Mistakes - Wrong Colors

The colors you choose for your ads are very important. Choosing the wrong colors will mean your CTR will never reach its full potential.

Colors are VERY important.

There are two main strategies you can use when choosing colors for your AdSense ads:

1. You can blend the ads in with your site's content.

2. You can make the ads stand out to they'll command more attention.

Both strategies have been shown to work, but the best strategy will depend on the site. There's no easy way to determine which of these strategies will work best for a particular site, so testing is important. The purpose of blending the ads into the page is to make the ads look more like part of the site. This will throw visitors off a bit, making them more likely to click the ads because they won't look so much like ads.

If you're going to do this, you'll want to set the ad's background color to the background color the ad will be placed on (usually white). Then you will make the link color the same as the other links on your site.

Additionally, you'll ideally try to set the link size and font to the same font as the AdSense ads, which will cause the ads to be even less distinguishable from the rest of the site's content.

The purpose of using contrasting colors is to make the ads really stand out from the rest of the content. This helps draw eyes toward the ads, which could result in more clicks. In this case, you might set the background color to a different color than the background it will be placed on, or you might make the text links a bold, bright color. Some people have found success making their links bright red, orange, or hot pink, for example.

Color is one area where it really pays to test, so don't get lazy in this area. You may not need to test a dozen different color schemes to find one that pulls clicks well, but you should test two different types of color scheme at the very least.

By Gerry G Miller

Gerry Miller has bee making an online income for over 3 years. He helps others with his 2 ebooks at http://www.adsenseoverdrive.com. Check out the 6 critical mistakes to avoid on his site.

Article Source: http://EzineArticles.com/?expert=Gerry_G_Miller

Read More..

Blogging For Money - Earn Blog Income With AdSense

AdSense is an "advertisement application" that is run by Google. Those who have their own websites and blogs can choose to enroll in the very popular program in order to display their content, as well as images on their blogs. Google chooses which ads it will place on each website and money is earned every time a customer clicks on one of the ads.

When it comes to pay-per-click (PPC) programs, Google AdSense is one of the best around. There are many reasons that Google AdSense can be an excellent way to earn blog income. First of it, as a way to earn money at home it is well suited to someone who has just started a blog and is wanting to get their feet wet in the online world, so to speak. Google AdSense is open to most kinds of websites as long as they are not pornographic or offensive in nature. Even if you have started your blog in the past few days, Google AdSense will welcome you in.

Google AdSense pays you by way of check, regardless of whether you live in the United States or in another country. This is especially beneficial for web users who are novices and do not have a PayPal account or know how to do online transfers. The only prerequisite to receive checks is to have a bank account.

When you first start your blog, your traffic will be slow. That is when you will be glad that you chose Google AdSense because it can earn you the absolute best in earnings from not just a multiple amount of clicks but from every click that takes place at your blog. Another good aspect of AdSense is that the reporting to find out how much money you have earned is simple to understand and is easy to calculate. Making money by working at home has never been easier than it is with Google AdSense.

The program at Google AdSense has a particular policy that must be adhered to if you wish to sign up for the program. You are permitted to publish Google AdSense's ads for your blog as long as they follow the rules laid out in the policy. This means that if you choose to have more than one blog then you don't have to ask for permission to publish AdSense.

There is more than one way to earn money when you use Google AdSense. All of your options are as close as your fingertips or can be discovered with the click of a mouse. Here are the options available to you in no special order:

-Link ads
-Image ads
-Text ads
-Referrals from others
-Google web search as well as Google site content search
-Google AdSense for content that is mobile
-Google AdSense for RSS feeds

When you sign up for an account with Google AdSense, make sure that you use a blogger and /or blogspot domain when you first register to start your account. After that you can start earning money right away!

By Dustin Heath

Dustin Heath recommends that you visit http://www.homeinternetbiz.com to learn how you can start your own home-based business earning multiple streams of income with a Plug-In Profit Site - Complete Money Making Site Setup FREE!

Article Source: http://EzineArticles.com/?expert=Dustin_Heath

Read More..

Dirty Questions to Ask - For Internet Riches

Ask 5 important questions to yourself before you start your own business on internet. Here you go...

Question 1 - Are You Looking For Magic Pill?
Question 2 - Are You In Debt?
Question 3 - Are You Determined Towards Your Work?
Question 4 - What If You Fail?
Question 5 - Have You Created a Plan?

The purpose of this article is to make sure that you are going in a right direction to setup profitable internet business. Let's get down for more exciting details...

Question 1 - Are You Looking For a Magic Pill?

If yes, then keep in mind that there is nothing like that on internet. You have to work hard and apply all efforts, if you want to setup profitable internet business empire for you.

Question 2 - Are You In Debt?

If you are in debt, it will be tough for you to survive in the world of internet business. You require some amount of money to spend here and there to move on your business.

Question 3 - Are You Determined Towards Your Work?

If you are not determined towards your works and success, then let me tell you, you will not earn a single dime from your business. You should have high determination and killer commitment towards your work, if you want to achieve success.

Question 4 - What If You Fail?

You have to keep applying your efforts, although you will find some initial failures in your internet business. Take your failures as stepping stones towards your success.

Question 5 - Have You Created a Plan?

If you will create a plan to work with your internet business, it will be easy for you to get cool income in your bank account. Make sure that you make a thrilling plan and take proper action on it.

By Murtuza Abbas

Do you want to learn how I do it? Download this...

"FREE Report : How to Create a Killer Cash-Pulling-Machine that Attracts 23,883 Visitors and Earns $6665.49 on Autopilot... from JUST 20 Days of Lazy Work?"

==> FREE Cash & Traffic Pulling Report

'Murtuza Abbas' has helped hundreds of newbies one-on-one to start their internet business, now you can do it too...

==> http://www.CashPullingMachine.com/free-report/cash-traffic

Article Source: http://EzineArticles.com/?expert=Murtuza_Abbas

Read More..

Writing Squeeze Page That Sell

Designing and creating a good squeeze page (a.k.a landing page) is essential for internet marketers who want to make real money. But how do you make a good squeeze page? Here's how:

1. Make your purpose crystal clear
A good squeeze page focused on ONE purpose - getting the visitor to buy or subscribe to a newsletter. All other features of a good squeeze page are geared to increase the likelihood of the visitor to convert.

2. Use one page for one set of related keywords.
When you're targeting multiple types of audience you *must* make different squeeze page for each one. People who visit your page come with various intentions and mindsets. By customizing and fine tuning your squeeze page for each type you can state the exact benefits of you offer for each type.

3. State the benefits in your headline
You want the visitor to keep reading your offer so put the biggest benefit there and follow up by more benefits in the sub-headlines.

4. Keep the page design simple
White background and black fonts gives your page a professional look instead of amateurish. It's simple yet effective. It's okay for the headlines and sub-headlines to have different color but for the rest black is the way to go. You may have graphics but keep it all simple, no flashy blinking banners please.

5. Use psychological triggers in your sales copy.
Simple words like guaranteed, proven, absolutely, shocking, etc. Sprinkle them sparingly throughout your sales copy. Your headline and sub-headlines need to have one too.

6. Let it flow
Re-read your squeeze page over and over again. Does the sentences and paragraphs flow or seem like block of gibberish text mashed together.

7. Sprinkle multiple calls to action
Place the "Buy Now" or "Subscribe" button in the middle and the bottom of the page. You can also hyperlink some words like "join now", "act today" to your shopping cart/checkout. You need to do this because some people are easier to convert than others. If half of the squeeze page is enough to convert him/her then why wait until the end of the page to place that "Buy Now" button?

8. Give the reader a sense of urgency
Use a time-bound or quantity-bound offer. Don't fake it or you will lose your credibility. Tell the reader to act now or else they will miss your great offer. Another tactic is to increase the price after every 10 - 20 sales. That way the reader will hesitate to postpone buying because the price will increase if he waits.

9. Show yourself
Put your best smile on the page. You can increase your visitors' trust and conversion ratio using this method. It shows that you are a real person offering something of value to them and will cover their back when they need help.

By Tri Widi

You can find many more tips to increase your sales plus numerous other money making and online business tips here: http://moremoney.sefane.com/tips/

Article Source: http://EzineArticles.com/?expert=Tri_Widi

Read More..

High Ticket Coaching - Latest 4 Ways to Improve Your High Ticket Coaching

Coaching is now one of the most lucrative careers in the United States as the number of people who are looking for somebody to help them in realizing their goals is growing by the minute. To make sure that you'll get your fair share of attention and to get more clients, make your coaching programs more valuable and more compelling. Here's how you can do that:

1. The first thing that you need to do is to identify the issues of your trainees and see if these are something that you can address. Have a personal chat with them and get them to open up to you. What is it that bothers them? What do they want to achieve? What skills do they want to learn? How do they want to improve the quality of their lives? Jot down their answers and decide if these are something that are aligned to your areas of expertise to make sure that you'll be able to offer these people exactly what they need.

2. Address one issue at a time. If you are a personal coach and if your client is having different problems in different aspects of his life you need to address one issue at a time to make the sessions more organized and targeted. Ask your client what issue he would like to prioritize and concentrate on that particular issue until it is resolved.

3. Talk less, listen more. Unless you are giving out directions or coaching your clients on how they can learn new sets of skills, consider spending more of your time listening to what these people are have to say especially if you are trying to improve the quality of their lives. Do not give advice without fully understanding the issues and how your client feels about these issues. Do not jump into conclusions so you will not run the risk of giving these people with wrong solutions.

4. Provide clear directions. As a coach and someone who is knowledgeable on your chosen niche, you are in the best position to tell your clients what they have to do in order to reach their goals (improve the quality of their lives, advance in their chosen careers, learn new sets of skills, etc.) Be clear with your instructions to avoid confusion. If needed, give your clients step-by-step guides with demos or illustrations so they will not get lost in the process.

By the way, are you a coach, consultant, entrepreneur, speaker, small business owner or online marketer who is tired of getting paid less than you are worth for your coaching and consulting?

What if you could learn how to package and sell your coaching packages for $4k, $8k, even $12k or $25k and enroll multiple clients per month at those prices?

To begin learning how you can sell your own coaching for between $4k and $25k per client, download my new recording: "How to Sell High Ticket Products Online" here:

High Ticket Selling Secrets

By Sean R Mize

-----------------------------------------------------------------------------------------------------

Sean Mize teaches coaches, consultants, and small business owners how to package their knowledge and sell it in high priced coaching, consulting, and online class packages. Sean says "If you have an existing marketable service or skill that you can teach others, I can teach you to package it into a high-priced class or coaching program, guaranteed"

Article Source: http://EzineArticles.com/?expert=Sean_R_Mize

Read More..

5 Easy Tips to Become a Rock Star in Your Niche

The Rock Stars that you and I are familiar with are selling out seats at the Super Bowl and hitting the top of the Music Charts with songs that make a young teenage girl scream & cry. Thanks to the Internet, we don't have to have crazy hair and a great voice to become a Rock Star. But if you want to truly suceed in your online business, you are going to need to elevate yourself to a level of "Celebrity-Status" that brands you as the authority in your niche.
Most importantly, when you become a Rock Star, your customers seize to become "clients," and now become "Raving Fans." That's a good thing! So, the question is, are you ready to become a Rock Star to your customers? Here are five things you can do right now to get started:

1. Stand out from the Competition- Forget the competition! When I first started my business I didn't even look at how many competitors I had out there. Maybe that was a business mistake, but I think if I had done that research I might not have entered this business. So while you don't want to ignore your competitors like I did, you do want to do something no one else is doing. Go outside your niche, and see what's working in other businesses. Be the first to do it in your market! A perfect example is creating your own Ustream tv show showing others your expertise. If no one else is doing this yet, then you are way ahead of the game.

2. Use your Personality- We all know that people buy from people they like. You need to put your best "YOU" forward and let your personality shine. Your clients want to get to know you and this is especially important if you never meet your clients face to face. No one can be you and even though there might be a lot of people out there teaching similar things no one will deliver the way you do. And do not worry about pleasing everybody, that is impossible.

3. Showcase your Expertise- If you're a Rock Star in your niche, you need to let your whole world see it! It's important to always showcase your expertise. Some great ways to do this are hosting your own teleseminars, writing articles, blogging, and creating your own business system. Don't take for granted the knowledge you already possess, others will find even the most basic facts and lessons extremely valuable. So make sure you declare your expertise and your inner Rock Star will start to shine.

4. Video will make you Famous!- If you're not using video yet, you will be amazed at the results. There is just something about the power of video! Whether it's streaming video like Ustream or pre-recorded video on a website. It's an opportunity for people to instantly connect with you online if you don't want to network all over town, (not to mention how much search engines love video). I have to admit something here: I have been behind the video camera for so long that it took me awhile to start making my own videos. But now that I have, you will see many more from me! I had to get over my perfectionism when it came to video. So don't try to get it perfect the first time, just be excited when your first video is online.

5. Always Continue Learning- You will never know everything in your field, so it's important to always continue the learning process. I'm always listening to instructional CDs, reading, and attending seminars. I have such a passion for what I'm doing, that I can't get enough of the information.

So remember you are a ROCK STAR in your niche whether it's interior design, bartending, or video production! Keep focusing on dominating your niche whatever it may be and success will follow.

By Jennifer Haubein

© 2008 Best Biz Website Solutions

Jennifer Haubein publishes "SiteNotes" a FREE bi-weekly ezine for small business owners who want a website that actually works. If you're ready to get insider tips website developers don't want you to know, and start making more money online, get your FREE tips now at http://www.BestBizWebsiteSolutions.com/newsletter.html

Article Source: http://EzineArticles.com/?expert=Jennifer_Haubein

Read More..

Niche Marketing - Private Niche Empire - Will it Make Me Rich?

There are innumerable ways to get rich in this world. One certain way NOT to get rich is to go after several of them at the same time without focus. Here is one Proven way to get rich (Private Niche Marketing) in a systematic way with consistent steady growth.

Niche marketing defined: A niche market is a focused targetable portion, usually a subset of a market. A business that targets a niche market is addressing a need for a product or service that is not being addressed by mainstream providers.

Steps in Private Niche Marketing:

1. Identify a Hot niche.

2. Design a good looking website optimized for Search Engines.

3. Provide unique content and update regularly.

4. Get high traffic. (above steps along with some promotion should ensure that)

5. Monetise traffic with money making programs.

6. Repeat the above steps.

Hot Niches: This involves some research. One can identify popular trends from sites like Ebay, Amazon and other leading e-commerce sites. You can also consider buying this research or subscribe to a service that includes it.

Design focus websites for target Niches: This requires some technical skills. Some tools can also be used which simplify building sites. This can be outsourced as well.

Unique and Fresh content: This involves good copywriting skills and the ability to step into the shoes of the user or buyer and identify the problems or issues that concern them. The content needs to be updated regularly to make it attractive to search engines.

Get High traffic: Unique, relevant content with regular updates will help in search. Additional promotion can be done in terms of article submission to directories.

Monetise traffic: This can be done by integrating the Niche websites with popular money making programs like Adsense, Amazon, Clickbank etc.

Private Niche Empire Formula: Hot niches with well designed websites and unique fresh content drives high traffic. High traffic combined with money spinner programs generates regular income each month. More niches with more websites (say 10 per month) increases income each month that will make you Rich.

Next steps: There are a few options to do all the above steps. One option is to put in a lot of hard work, research it and build it yourself. Second option is to outsource the whole thing. The third option is to subscribe to a monthly recurring service that includes it all.

By Rama Prasad

For more ideas and the subscription service option visit the "Private Niche Empire Review" site.

Rama Prasad, Consultant - New Media Marketing

Article Source: http://EzineArticles.com/?expert=Rama_Prasad

Read More..

6 Online Business Ideas For 2009

Do you want to start making money online in 2009? January is a popular time to start an internet business, as many people make new year's resolutions and want to create a better life for themselves and their families. Thanks to the internet you can now start your own business online much more quickly and easily than ever before.

Here are 6 online business ideas for 2009:

1. Start your own affiliate marketing business. Affiliate Marketing allows you to receive a commission every time you sell someone else's product. Often you can receive commissions as large as 50% and it is easy to get started. There are millions of affiliate programs on the internet and it is easy to find affiliate products in almost any market.

2. Join a network marketing company and work at building a residual income. This has matured into a profitable business model and is a great way to make money online if you enjoy working with people. Building a downline distributorship is one way to create a residual income for a lifetime.

3. Niche marketing is a term that has really taken on a life of its own in the past year and will be an extremely good online business idea in 2009.

Narrowing down a broad theme into a smaller niche is a great way to make money and have fun too. This is especially true if you can find something to sell in an area that you have an interest in or a passion for.

4. Blogging is a good choice if you are good at or enjoying writing. You can also monetize your blog and make money selling advertising on it as your traffic increases.

One easy way to get started with blogging is to create your blog using Blogger.com.com for free. Blogger is a free blogging platform owned by Google and it is very easy to monetize your blog with Google AdSense and get paid every time a visitor clicks on an ad.

5. Selling private label rights products is a fast way to jumpstart an Internet business. One of the main benefits is that the product idea has already been thought through and created for you.

It helps if you can make some of your own customizations to the product. Another great thing about selling PLR products is that all the profits are yours to keep.

6. Email marketing is a fantastic way to build security for yourself and should be a part of your online business efforts in 2009. Co-registration leads are one way to jumpstart a list and as you develop relationships with your subscribers you can begin to sell products to them.

As we mentioned earlier there are many great ideas for earning money on the internet. You can use one or more of these ideas to make as much money as you want in the coming year!

By Suzanne E Morrison

Suzanne Morrison works from home full time on the internet. Visit her website to find more ideas for starting an online business in 2009.

Article Source: http://EzineArticles.com/?expert=Suzanne_E_Morrison

Read More..

Getting Started in Internet Marketing and Building A Profitable Business

With the internet such a large part of our lives today, more and more people are getting into internet marketing as a way to bring in some extra cash or as an entirely new career. The success of your internet business will have a lot to do with many factors including the product you're offering, your methods of advertising and the amount of traffic you get to your site. Advertising will play a large part in how much traffic you get to your website. Many people use article writing as a means to get people to their site. Good articles that are content rich with the right keywords will help your site show up on the top of the search results. However, you need more than that to be successful at internet marketing. Once you get them to your website, it's just the beginning. This is why it's so important to build a good website.

You'll need to get domain name and your own site up and running. Make sure your site is interesting and attractive. While red and black may be your favorite color and skulls may be a favorite thing, these are not going to be attractive if you're selling baby items. Get the picture? Once you have a flow of traffic to your site, you're going to need to start list building email addresses and potential customers. Making your web page interesting and informative will keep your readers wanting to learn more about your product or services. Your webpage is very similar to what your store or shop would be if you had a regular business so treat it accordingly. Don't skimp on building a good productive web page. Once this is complete, your internet marketing is headed on the right track. With the proper keyword rich articles and an appealing website, you'll have more customers looking at your product than you ever imagined.

By Mark A. Abrahams

Are you really interested in driving massive traffic to your website? Here's the answer:

Secret Article Weapon - Download your free ebook now.

Would you like to know more about the magical marketing techniques that have helped me to quit my day job? I have just completed my new ebook.

Secrets To Make Money Online - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

Article Source: http://EzineArticles.com/?expert=Mark_A._Abrahams

Read More..