What is a product funnel? It is a term used to describe your different price levels of products. The low end offers items for say $20 - $100. The middle ranged products go for about $500. These provide more information than your low end priced products. With these, your customers can achieve higher level goals. And, at the tip of the product funnel, you have your high end ticket items, say from $5000 - $12,000. Yes, you actually can use a product funnel. Thousands of business people already successful use it. Announcing 6 tips to make money with product funnel creation.
1. Getting people into your product funnel starts by building a meaningful relationship. You start out by giving away a very informative ebook. This is really a sample of your expertise. Giving away an ebook of high perceived value to your prospects is done to convince people to take no risk at first as they first start to do business with you.
2. Next, you provide lots of high quality articles to keep building your relationship with your email list. Eventually, people will qualify themselves as your customers and spend $15 on your low-end products. They will see that your products contain quality content they like. This is easy for them to do because $15 is a very small investment in the business relationship with you.
3. As you continue to send e-mails with great information and invite them to listen in on teleseminars, eventually they will ask you specific questions about how they can apply more of your techniques to their situations. You will tell them you have just the product to help them even more with your higher end products, which they buy and feel very happy with because they have even greater information in them.
4. At that point, they see that you really do care about helping them achieve their goals. If they are serious about achieving all they dream to achieve, you'll suggest your personalized coaching program which is a high ticket item say from $5,000 to maybe $12,000. Your expertise is worth that much money, right? If you don't think so, I encourage you to change your attitude.
5. Did you train yourself through schooling and personal experience? Was it free? No? Well, the coaching program and products you've developed saves your customers money and frustration because you're telling them how to avoid making mistakes. See, the bottom, high ticket coaching program really is worth a lot of money. So, you're doing the right thing charging what it's really worth.
6. Believe in yourself and in making a lucrative living sharing your expertise. Thousands of other experts do it. Now it's your turn, too. The world is looking for answers to very pressing problems. For example, when you need surgery, you go to a surgeon. You pay thousands of dollars because he or she is an expert. In your niche, you are the expert. Experts are paid a lot of money. Accept that.
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Sean Mize teaches coaches, consultants, and small business owners how to package their knowledge and sell it in high priced coaching, consulting, and online class packages, and is an expert at using articles like this to drive traffic to his website, and has taught hundreds of clients his secrets. Sean says "If you have an existing marketable service or skill that you can teach others, I can teach you to package it into a high-priced class or coaching program, guaranteed"
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