AdSense Common Mistakes - Wrong Colors

The colors you choose for your ads are very important. Choosing the wrong colors will mean your CTR will never reach its full potential.

Colors are VERY important.

There are two main strategies you can use when choosing colors for your AdSense ads:

1. You can blend the ads in with your site's content.

2. You can make the ads stand out to they'll command more attention.

Both strategies have been shown to work, but the best strategy will depend on the site. There's no easy way to determine which of these strategies will work best for a particular site, so testing is important. The purpose of blending the ads into the page is to make the ads look more like part of the site. This will throw visitors off a bit, making them more likely to click the ads because they won't look so much like ads.

If you're going to do this, you'll want to set the ad's background color to the background color the ad will be placed on (usually white). Then you will make the link color the same as the other links on your site.

Additionally, you'll ideally try to set the link size and font to the same font as the AdSense ads, which will cause the ads to be even less distinguishable from the rest of the site's content.

The purpose of using contrasting colors is to make the ads really stand out from the rest of the content. This helps draw eyes toward the ads, which could result in more clicks. In this case, you might set the background color to a different color than the background it will be placed on, or you might make the text links a bold, bright color. Some people have found success making their links bright red, orange, or hot pink, for example.

Color is one area where it really pays to test, so don't get lazy in this area. You may not need to test a dozen different color schemes to find one that pulls clicks well, but you should test two different types of color scheme at the very least.

By Gerry G Miller

Gerry Miller has bee making an online income for over 3 years. He helps others with his 2 ebooks at http://www.adsenseoverdrive.com. Check out the 6 critical mistakes to avoid on his site.

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