One of the most common questions that everyone asks in regards to Google AdSense is what are the highest paying keywords I can build content around? You'll find threads on this subject in various forums all the time.
Answers to this question will inevitably mention keywords such as mesothelioma, DUI lawyers, mortgage, etc. Then you'll find those high paying keyword lists floating around that include ones that have bids in the $60 range.
It sounds real good. Target some of those keywords, get your site up and rake in the cash. Unfortunately, this is a myth and doesn't work. What happens is reality is that people do this and when they get any clicks at all, they find they are paying anywhere from less than a dollar, up to $3.00 or so. That's a far cry from those $60 bids. So what's happening? Why aren't you getting $20-$30 for that click?
Search Network vs. Content Network
The first issue that many AdSense publishers overlook in using these high paying keyword lists is that the bids are almost always based on the search network. Those same advertisers are, in most cases anyway, bidding at much lower numbers on the content network. Sometimes in the $.50 range.
That's why a keyword showing bids of $20 may only pay you $.25-$.50 a click.
Keyword Targeted Site Content
In order to attract the highest paying ads you'll want to focus on creating original keyword targeted content. Be sure to also include related keywords and keep the content focused.
Never use plr content that is not rewritten to be original. Of course, no scrapped content or MFA sites.
The Real CPC Numbers
While no one other than Google knows the exact formula, through several years of testing and building sites in all types of niche markets, I've come to find that on average, you can expect to get around 20% of the average cost that advertisers are paying in the search network.
I know that doesn't sound as sexy as hearing you'll make $25 a click, but that is why these high paying AdSense keywords are just a myth.
You can find more tips on Google AdSense as well as how to have your own personal AdSense Coach at:: http://www.AdSenseProsperitySystem.com
Article Source: http://EzineArticles.com/?expert=Peggy_Edwards
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