Designing and creating a good squeeze page (a.k.a landing page) is essential for internet marketers who want to make real money. But how do you make a good squeeze page? Here's how:
1. Make your purpose crystal clear
A good squeeze page focused on ONE purpose - getting the visitor to buy or subscribe to a newsletter. All other features of a good squeeze page are geared to increase the likelihood of the visitor to convert.
2. Use one page for one set of related keywords.
When you're targeting multiple types of audience you *must* make different squeeze page for each one. People who visit your page come with various intentions and mindsets. By customizing and fine tuning your squeeze page for each type you can state the exact benefits of you offer for each type.
3. State the benefits in your headline
You want the visitor to keep reading your offer so put the biggest benefit there and follow up by more benefits in the sub-headlines.
4. Keep the page design simple
White background and black fonts gives your page a professional look instead of amateurish. It's simple yet effective. It's okay for the headlines and sub-headlines to have different color but for the rest black is the way to go. You may have graphics but keep it all simple, no flashy blinking banners please.
5. Use psychological triggers in your sales copy.
Simple words like guaranteed, proven, absolutely, shocking, etc. Sprinkle them sparingly throughout your sales copy. Your headline and sub-headlines need to have one too.
6. Let it flow
Re-read your squeeze page over and over again. Does the sentences and paragraphs flow or seem like block of gibberish text mashed together.
7. Sprinkle multiple calls to action
Place the "Buy Now" or "Subscribe" button in the middle and the bottom of the page. You can also hyperlink some words like "join now", "act today" to your shopping cart/checkout. You need to do this because some people are easier to convert than others. If half of the squeeze page is enough to convert him/her then why wait until the end of the page to place that "Buy Now" button?
8. Give the reader a sense of urgency
Use a time-bound or quantity-bound offer. Don't fake it or you will lose your credibility. Tell the reader to act now or else they will miss your great offer. Another tactic is to increase the price after every 10 - 20 sales. That way the reader will hesitate to postpone buying because the price will increase if he waits.
9. Show yourself
Put your best smile on the page. You can increase your visitors' trust and conversion ratio using this method. It shows that you are a real person offering something of value to them and will cover their back when they need help.
You can find many more tips to increase your sales plus numerous other money making and online business tips here: http://moremoney.sefane.com/tips/
Article Source: http://EzineArticles.com/?expert=Tri_Widi
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