Reclining back in your Lazy Boy you surf the results of your new home based Internet Business once again. Ahhh, the good life. No more 9 to 5. No more bosses. No more office politics.
Then reality sets in... $1.95 for the third day in a row? Your total earnings! You can't pay rent with that, let along put food on the table. It's at this point you begin wondering if you were a bit premature in jumping ship with corporate life. Is your new business really a glorified hobby in disguise?
The answer to that question largely depends on you. And you largely depend on using the right keywords for your success.
Keywords?
Yes, keywords.
You know of your key to your car that they will take away if you don't turn things around. You also know of the key to your house with the late mortgage payment. But what in the world is a keyword, and why should you care?
A keyword (also known as a tag) is a word related to your niche that you are targeting for massive traffic to your website. For example, let's say your topic of choice is "Internet Marketing". The most obvious keyword for this topic would be "Internet Marketing".
Now before you build a website using nothing but "Internet Marketing" for your keyword you need to find out which keyword has the greatest supply and demand. Two tools that accomplish this are WordTracker & SEO Elite. Both are good, I personally prefer SEO Elite.
Continuing with our example, after running a check you find that the best keyword to use is actually "Internet Marketing". And you should indeed build some of your web pages with a target for this Keyword.
Most people stop at this point. And it's a shame. It's like they found the first speck of gold in a gold mine and are too lazy or ignorant to continue the dig. That's why I personally recommend incorporating HitTail.com. They will take your keyword and provide back data of people who are currently actively presently getting to your site with what are called long-tail keywords.
A long-tail keyword is not unlike a normal keyword except that it is, you guessed it, long. So if your keyword is "Internet Marketing" they will tell you through the course of time that someone actually found your site using the keyword phrase of "Successful Internet Marketing From Paris". You can then choose to create a keyword campaign (articles, video, PPC, and the like) around "Successful Internet Marketing From Paris" or wait for another long-tail keyword that suits you better.
Whatever you decide. Keywords done right are indeed one ingredient that will make the difference between a lobster dinner and one of bread and water.
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